Dunkin
â is creating a buzz across
social media
platforms by skillfully tapping into the âvery demureâ
TikTok trend
, marking a playful and strategic announcement of its fall menu. The highlight of this seasonal release is the much-anticipated return of the
Pumpkin Spice Latte
, a fan-favourite beverage that has become synonymous with the autumn season.
As the coffee chain revealed the comeback of this iconic drink, it also demonstrated its ability to stay connected with its audience through modern digital trends.
On August 28, Dunkinâ will reintroduce the Pumpkin Spice Latte to its menu, a date that was cleverly teased through a playful social media post. Embracing the âvery demureâ TikTok trend, which is characterised by understated and subtle expressions, Dunkin' posted an image from its app accompanied by a coy message: âSee how weâre bringing back pumpkin? Very mindful, very patient, very demure.â This post hinted at the return of the Pumpkin Spice Latte without directly revealing the release date, adding a layer of mystery and excitement for fans.
In an equally playful Instagram caption, Dunkinâ offered a cryptic clue about the release date, writing: âApparently Iâm not allowed to say when pumpkin comes out but it rhymes with shmaugust shwenty shmeighth.â Fans quickly deciphered the hint, realising that the beloved Pumpkin Spice Latte would be available on August 28. Despite the slightly delayed release compared to previous years, the excitement among Dunkin' enthusiasts was palpable.
Dunkin's announcement generated significant engagement on social media platforms, particularly on Instagram and X (formerly Twitter). The brand's playful approach resonated with its audience, who flocked to the comment sections to express their enthusiasm. Fans eagerly anticipated not only the return of the Pumpkin Spice Latte but also the introduction of new menu items like the marshmallow cold foam. Some users humorously declared their undying love for all things pumpkin, while others shared their excitement about the upcoming fall season.
On X, Dunkinâ continued the trend with a humorous tweet: âWarn your boyfriends now â pumpkin is back next week.â This tweet quickly gained traction, amassing nearly 39,000 views and sparking interactions from other brands, including Chrome and Morphe. The tweetâs success further underscored Dunkin's ability to connect with its audience through humour and timely cultural references.
Dunkinâs marketing strategy for the fall menu aligns perfectly with the current TikTok trend, showcasing the brandâs ability to remain relevant in a rapidly evolving digital landscape. By engaging with popular social media trends, Dunkinâ effectively captured the attention of its target audience, particularly younger consumers who are active on platforms like TikTok and Instagram. This approach not only generated excitement for the Pumpkin Spice Latteâs return but also reinforced Dunkin's reputation as a brand that is in tune with contemporary culture.
Also read | Mere baap ko nahi jantay': Pakistani woman smiles in video after killing 2 with her SUV
"Very Demure" TikTok trend and Dunkin's playful announcement
On August 28, Dunkinâ will reintroduce the Pumpkin Spice Latte to its menu, a date that was cleverly teased through a playful social media post. Embracing the âvery demureâ TikTok trend, which is characterised by understated and subtle expressions, Dunkin' posted an image from its app accompanied by a coy message: âSee how weâre bringing back pumpkin? Very mindful, very patient, very demure.â This post hinted at the return of the Pumpkin Spice Latte without directly revealing the release date, adding a layer of mystery and excitement for fans.
Social media buzz and fan reactions
Dunkin's announcement generated significant engagement on social media platforms, particularly on Instagram and X (formerly Twitter). The brand's playful approach resonated with its audience, who flocked to the comment sections to express their enthusiasm. Fans eagerly anticipated not only the return of the Pumpkin Spice Latte but also the introduction of new menu items like the marshmallow cold foam. Some users humorously declared their undying love for all things pumpkin, while others shared their excitement about the upcoming fall season.
On X, Dunkinâ continued the trend with a humorous tweet: âWarn your boyfriends now â pumpkin is back next week.â This tweet quickly gained traction, amassing nearly 39,000 views and sparking interactions from other brands, including Chrome and Morphe. The tweetâs success further underscored Dunkin's ability to connect with its audience through humour and timely cultural references.
Dunkinâs aligning with TikTok trends
Dunkinâs marketing strategy for the fall menu aligns perfectly with the current TikTok trend, showcasing the brandâs ability to remain relevant in a rapidly evolving digital landscape. By engaging with popular social media trends, Dunkinâ effectively captured the attention of its target audience, particularly younger consumers who are active on platforms like TikTok and Instagram. This approach not only generated excitement for the Pumpkin Spice Latteâs return but also reinforced Dunkin's reputation as a brand that is in tune with contemporary culture.
Also read | Mere baap ko nahi jantay': Pakistani woman smiles in video after killing 2 with her SUV
